INTERNATIONAL AESTHETICS FESTIVAL

2nd INTERNATIONAL AESTHETICS FESTIVAL

📍 BARCELONA

19–20 September 2026

IMPORTANT INFORMATION


ROUNDS PROGRAM
20 September

Join us for a spectacular celebration of beauty, massage, music, flowers, and positive energy!

 

The 2nd International Aesthetics Festival brings together leading professionals,
passionate practitioners, beauty experts, wellness brands, and newcomers from around the world
for two unforgettable days of inspiration, creativity, and connection.

GOALS OF THE FESTIVAL

Main Goals of the International Aesthetics Festival

✅ To unite massage and wellness specialists from around the world
Creating an international community built on collaboration, respect, and shared professional values.

✅ To promote professional Facial Massage and Wellness standards internationally
Supporting high-quality education, ethical practice, and the recognition of professional Facial Massage worldwide.

✅ To create an international networking and educational platform
Bringing together educators, therapists, judges, spa professionals, brands, and wellness experts for learning, exchange, and growth.

✅ To celebrate cultural diversity through a new host country each year
The festival travels annually to a different country, connecting professionals across cultures and introducing new traditions, techniques, and perspectives.

✅ To inspire innovation and professional development in aesthetics and wellness
Encouraging continuous education, new methodologies, holistic approaches, and the evolution of modern massage and wellness practices.

GENERAL RULES

1. Eligibility

The competition is open to massage, aesthetics, spa, and wellness professionals from all countries.

2. Registration

A participant is considered officially registered only after completing the registration form and paying the participation fee.

3. Categories of Participation

Each participant may compete in two categories, which are included in the participation fee.

4. Duration of Performance Rounds

Each competition round lasts 45 minutes. A 15-minute break is provided between rounds for preparation of the workspace and participants.

5. Compliance with the Schedule

Participants are required to arrive on time and strictly follow the official schedule established by the organizers.

6. Workspace, Equipment and Hygiene

Participants are responsible for preparing their workspace and bringing all equipment, tools, products, and materials required for their performance.

Maintaining a high standard of hygiene, cleanliness, and professional presentation of the workspace is mandatory throughout the competition. All equipment, tools, and products used during the performance must be clean, safe, and suitable for professional use.

7. Models

Participants may work with their own model or request a model provided by the organizers. Requests for organizer-provided models must be submitted in advance according to the deadlines established by the organizers.

8. Professional Conduct

Participants must demonstrate professional behavior and show respect toward judges, models, organizers, sponsors, and fellow participants at all times.

9. Safety and Insurance

All treatments must be performed safely and in accordance with professional standards and practices. Each participant is personally responsible for maintaining valid health and accident insurance coverage during the event.

10. Political and Religious Neutrality

The International Aesthetics Festival maintains a strictly neutral position regarding political, religious, and ideological matters. Political, religious, or ideological discussions, demonstrations, or promotional activities are not permitted during the event.

11. Prohibited Actions

Any action that may endanger a model, disrupt the event, violate festival rules, or negatively affect other participants is strictly prohibited.

12. Photography and Video Recording

Photography and video recording of participants’ performances, techniques, educational presentations, and competition activities by participants, models, guests, or visitors are strictly prohibited.

Unauthorized photo or video recording may result in removal from the festival without refund. Official photography and video coverage will be provided exclusively by the festival’s authorized media team.

13. Music and Sound Environment

The organizers reserve the exclusive right to select and manage all music and audio content played during the competition. Personal music requested by participants may not be used during competition rounds.

This policy ensures equal conditions, smooth event management, and a consistent professional atmosphere for all participants.

14. Judges’ Decisions

All decisions made by the judging panel are final.

15. Changes to the Program

The organizers reserve the right to make necessary changes to the schedule, categories, venue arrangements, or other organizational matters.

16. Festival Mission

The International Aesthetics Festival is dedicated to the development and promotion of PROFESSIONAL Facial Massage and Wellness Massage worldwide, bringing together professionals, encouraging international exchange, and supporting the highest standards within the industry.

✨ JUDGING CRITERIA AT THE INTERNATIONAL AESTHETICS FESTIVAL

Transparency and professionalism are among the core values of our festival.

Our judging system is designed to be clear, fair, and easy to understand for every participant.

Judges evaluate:

✔️ Professionalism

✔️ Ergonomics

✔️ Flow

✔️ Hygiene

✔️ Client Communication

The criteria are simple and transparent, but each category has its own details, objectives, and professional specifics that must be taken into consideration.

A great performance is not only about technique — it is about understanding the purpose of the category, working with intention, and creating a complete treatment experience.

That is why our judges evaluate both the general criteria and the unique characteristics of each category.

Professional. Transparent. International.

DETAILS & CLARIFICATION OF JUDGING CRITERIA

🏆 CATEGORY 1: CLASSICAL FACIAL TREATMENT

This category focuses on the fundamentals of professional facial massage and the delivery of a structured, high-quality treatment.

✨ Judges will pay special attention to:

• Professional client communication

• Hygiene and preparation of the workspace

• Understanding of basic facial anatomy

• Correct application of classical massage principles

• Proper use of the fundamental massage techniques:

— Effleurage (stroking)

— Friction

— Petrissage (kneading)

— Vibration

— Lymphatic techniques

• Quality of touch, rhythm, and treatment flow

• Therapist’s ergonomics and body mechanics

• Client comfort and overall treatment experience

• Professionalism and confidence throughout the treatment

• Completion of the treatment within the allocated time

📍 Please note: The use of a facial mask is NOT mandatory.

Participants may choose to perform a complete 45-minute professional facial massage treatment without applying a mask.

The purpose of this category is to demonstrate strong foundational skills, professional technique, and a clear understanding of classical facial massage principles.

🏆 CATEGORY 2: FREESTYLE FACIAL MASSAGE

This category celebrates creativity, individuality, and professional expression.

✨ Judges will pay special attention to:

• Originality and uniqueness of the treatment

• A clear concept and professional idea behind the performance

• Creativity while maintaining professional standards

• Logical structure and treatment flow

• Integration of different facial massage techniques

• Therapist’s confidence, presence, and artistic expression

• Quality of touch and transitions between techniques

• Client comfort and overall treatment experience

• Professionalism, ergonomics, hygiene, and client communication

FLOW is one of the key elements of this category.

Judges will evaluate how naturally different techniques are connected and whether their application has a clear purpose and professional logic.

🏆 CATEGORY 3: INSTRUMENTAL FACIAL MASSAGE

This category is dedicated to the professional integration of facial massage tools with manual techniques.

Participants may use gua sha, kansa wands, facial rollers, massage stones, maderotherapy tools, or other professional facial massage instruments.

✨ Judges will pay special attention to:

• Professional selection of tools

• Understanding of the purpose and benefits of each instrument

• Safe and correct handling of every tool

• Smooth integration of manual and instrumental techniques

• Flow and logical transitions throughout the treatment

• Therapist’s ergonomics and body mechanics

• Client comfort and communication

• Hygiene, cleanliness, and proper disinfection of all instruments

• Professionalism and confidence throughout the treatment

• Completion of the treatment within the allocated time

📍 Please note:

The number of tools used does not influence the score.

It is far more important to demonstrate a clear purpose for each instrument and to use it safely, professionally, and effectively.

⚠️ Manual massage techniques must account for at least 50% of the entire performance (approximately 20–25 minutes).

Professional tools are intended to enhance the treatment, not replace manual facial massage.

🏆 CATEGORY 4: WELLNESS MASSAGE (BODY + FACE)

This category focuses on relaxation, balance, holistic wellness, and the ability to create a complete body and face massage experience.

✨ Judges will pay special attention to:

• Professional client communication

• Hygiene and preparation of the workspace

• Smooth and relaxing treatment flow

• Quality of touch, rhythm, and pressure control

• Logical connection between body and face massage techniques

• Therapist’s ergonomics and body mechanics

• Client comfort, safety, and overall relaxation

• Professionalism and confidence throughout the treatment

• Completion of the treatment within the allocated time

📍 Please note:

Body and facial massage must both be included in the treatment.

⚠️ Facial massage must represent at least 10–15 minutes of the 45-minute presentation.

Participants are encouraged to pay close attention to the details of the wellness experience. Consider elements that positively influence the client’s five senses: touch, sight, hearing, smell, and the overall atmosphere, as these contribute significantly to relaxation and well-being.

⚠️ Four-hand massage performances are permitted in this category.

The goal of this category is to demonstrate a harmonious, relaxing, and professionally structured wellness treatment that enhances both physical and emotional well-being.

🏆 CATEGORY 5: BODY SHAPING

This category focuses on professional body contouring through manual massage techniques. Participants are encouraged to demonstrate effective body shaping, lymphatic drainage, anti-cellulite, sculpting, and body modeling techniques.

✨ Judges will pay special attention to:

• Professional client communication

• Hygiene and preparation of the workspace

• Understanding of body anatomy

• Correct selection of massage techniques according to the treatment goal

• Quality of touch, pressure, and tissue control

• Smooth treatment flow and logical sequence of techniques

• Therapist’s ergonomics and body mechanics

• Client comfort and safety

• Professionalism and confidence throughout the treatment

• Completion of the treatment within the allocated time

📍 Please note:

The treatment should have a clear body shaping objective.

⚠️ Manual massage techniques must account for at least 50% of the entire treatment (a minimum of 20 minutes).

Participants are encouraged to demonstrate professional manual techniques designed to improve body contours, stimulate circulation and lymphatic flow, and enhance tissue mobility.

The use of massage tools is permitted, provided that manual massage remains the main part of the presentation.

✨ The goal of this category is to demonstrate a professional, structured, and effective body shaping treatment while maintaining the highest standards of safety, professionalism, and client care.

🏆 CATEGORY 6: BEGINNERS

💫 Every expert was once a beginner.

The Beginner Category was created for therapists with less than 2 years of professional experience in massage or facial therapy.

This category is your opportunity to:

• Gain your first international competition experience

• Receive valuable feedback from our international judging panel

• Build confidence in your professional journey

• Become part of a growing global community

The judges understand that participants are at the beginning of their career. Therefore, the focus is not on advanced complexity, but on strong professional fundamentals.

✨ Judging Criteria:

• Basic manual skills

• Professional hygiene

• Ergonomics

• Confidence during the treatment

• Client comfort

• Flow of the treatment

• Overall professional presentation

Take your first step onto the international stage.

🏆 CATEGORY 7: HEAD SPA RITUAL

The world’s first international competition category dedicated exclusively to professional Head Spa Massage.

✨ An important clarification:

This is primarily a massage category.

📍 Please note:

The focus of the evaluation is on the quality of manual techniques, including work with the scalp, face, neck, shoulders, and décolleté.

⚠️ Hair cleansing, cosmetic products, or hair care rituals may be included, but they are not the main part of the treatment and will not replace professional manual massage.

✨ Judges will pay special attention to:

• Professional manual techniques

• Scalp massage quality

• Facial massage quality

• Neck, shoulder & décolleté techniques

• Flow and transitions

• Wellness atmosphere

• Creativity

• Client comfort

• Overall presentation

📍 We are looking for therapists who can create a true Head Spa Wellness Ritual — combining outstanding manual skills with deep relaxation, professionalism, and an unforgettable sensory experience.

Welcome to the world’s first International Head Spa Ritual Competition! ✨

The Art of Touch Awards

MEET OUR DISTINGUISHED INTERNATIONAL JUDGES

Meet the respected industry professionals whose experience, expertise, and discerning eye will guide the judging at the 2nd International Aesthetics Festival in Barcelona.

Yana Herzog — International Aesthetics Festival organizer
Vanessa Liu — International Aesthetics Festival judge
International Aesthetics Festival judge 3
International Aesthetics Festival judge 4
International Aesthetics Festival judge 5
International Aesthetics Festival judge 6
International Aesthetics Festival judge 7
International Aesthetics Festival judge 8
International Aesthetics Festival judge 9
International Aesthetics Festival judge 10
International Aesthetics Festival judge 11
International Aesthetics Festival judge 12
International Aesthetics Festival judge 13
International Aesthetics Festival judge 14

MASSAGE COMPETITION — 7 CATEGORIES

1️⃣ CLASSICAL FACIAL TREATMENT

Classic facial massage + mask application

2️⃣ FREESTYLE FACIAL MASSAGE

Creativity, signature techniques, artistic expression, and originality

3️⃣ INSTRUMENTAL FACIAL MASSAGE

Use of gua sha, kansa wands, rollers, stones, maderotherapy tools, and other instruments

4️⃣ WELLNESS MASSAGE

Body and face massage focused on relaxation, balance, and holistic wellness

5️⃣ BODY SCULPTING / MODELING

Anti-cellulite, lymphatic drainage, contouring, and sculpting techniques


NEW

6️⃣ BEGINNER FACIAL MASSAGE SPECIALIST

For Facial Massage Specialists with less than 2 years of professional experience after completing their training.


NEW

7️⃣ HEAD SPA RITUAL


📅 FESTIVAL PROGRAM

Festival Program for September 19, 2026

INTERNATIONAL BEAUTY & WELLNESS FORUM

Education • Innovation • Live Demonstrations • Professional Networking

Festival Program for September 19, 2026 — International Beauty and Wellness Forum

Festival Program for September 20, 2026

THE ART OF TOUCH AWARDS

Face & Body Massage Categories

Festival Program for September 20, 2026 — The Art of Touch Awards

REGISTRATION

INTERNATIONAL AESTHETICS FESTIVAL

Organized by the International Association of Facial Massage and Wellness

📅  Date: September 19–20, 2026
📍  Location: Barcelona, Spain

REGISTRATION FEES

Participation Fee

€250

Please note: The registration fee is non-refundable.

Included in your registration

✔ Access to the International Beauty & Wellness Forum (19 September 2026)
✔ Participation in The Art of Touch Awards competition in two categories (20 September 2026)
✔ Official Certificate of Participation
✔ Gifts and special offers from event sponsors
✔ Professional photo coverage
✔ Access to all live demonstrations and presentations
✔ International networking with professionals from around the world
✔ Opportunity to connect with international judges, educators and industry leaders
✔ Aperitif and light refreshments following the Winners Award Ceremony

For participants residing in Switzerland: please pay for participation in the festival through a bank.

For participants from other countries, payment via PayPal is possible.

2nd International Aesthetics Festival

INFORMATION FOR GUESTS

We are delighted to welcome guests to our international event in
Barcelona!

Guest Ticket

International Beauty & Wellness Forum

📅 19 September 2026

📍 Barcelona, Spain

€150

Guest Ticket

The Art of Touch Awards Competition

📅 20 September 2026

📍 Barcelona, Spain

€100

BEST VALUE

Two-Day Guest Pass

Access to Both Festival Days

📅 19–20 September 2026

📍 Barcelona, Spain

€240

Save €10

Event Details